The ValueSelling Framework® is used by Senior Marketing Executives as a means to strengthen the connection between the Sales and Marketing departments by harnessing a proven formula for client engagement.
Our marketing clients leverage the ValueSelling formula in workshops to:
| > | Create tools that mirror the messaging and behaviours that build value based client relationships |
| > | Use a common language to support the communication and engagement of the sales team |
| > | Support the execution of their lead generation programs |
| > | Shorten the revenue-generation cycle of new products. |